Experience

Copywriter – Marketing
HSN (QVC Group) – St. Petersburg, FL (remote)
1/2023 – present

• Craft original, on-brand copy for web, print, email, push/SMS, social media and other external marketing assets
• Collaborate with art directors and graphic designers to create engaging and persuasive content
• Partner cross-functionally with creative operations, ecommerce, email marketing and social media teams to develop brand initiatives and execute marketing goals
• Incorporate consumer insights and UX data to improve copy effectiveness
• Reprioritize and adapt to changing deadlines, accommodating feedback as necessary
• Stay up-to-date on market trends and share inspiration with team members

Copywriter – Product Information
HSN – St. Petersburg, FL
9/2019 – 1/2023

• Wrote engaging, persuasive and benefit-driven copy for products on the HSN website, utilizing the established brand voice, style and standards
• Formatted and accurately input information into proprietary content management systems
• Collaborated with merchants, category producers, customer service and quality assurance specialists to ensure accuracy of product information for a positive customer experience
• Revised copy as requested by editors and merchants to improve product positioning
• Prioritized daily tasks to meet deadlines, and adjusted my workflow accordingly to accommodate special requests and support promotions

Copywriter & Content Specialist
Haynes Furniture & The Dump – Virginia Beach, VA
7/2017 – 9/2019

• Cultivated a unique copy voice used in digital and traditional print channels for each brand
• Researched and fact-checked product features to provide thorough and accurate information to consumers
• Worked cross-functionally with the buying teams to develop marketing campaigns and initiatives
• Collaborated with web programming, SEO & analytics, graphic design and social media specialists to execute projects
• Assisted with transforming the websites, launching ecommerce efforts and ramping up online advertising for both brands, significantly increasing traffic and sales

Education

Bachelor of Arts in English: Creative Writing
Minors: mass communications and psychology
University of South Florida – Tampa, FL

Knowledge & Proficiencies

• Microsoft Office Suite & G Suite programs
• ChatGPT, Copilot & Gemini AI chatbots
• WordPress content management system
• SEO fundamentals & best practices
• AP Style

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