Experience

Copywriter – Marketing
HSN (QVC Group) – St. Petersburg, FL (remote)
1/2023 – present

• Craft original, on-brand copy for web, email, social media, push/SMS and external marketing assets
• Partner with art directors to translate marketing goals into cohesive visual and textual narratives
• Work cross-functionally with creative operations, ecommerce, email marketing and social media teams to develop brand initiatives and execute marketing goals
• Leverage consumer insights and UX data to drive editorial strategy, ensuring messaging optimizes engagement and brand loyalty across digital channels
• Reprioritize and adapt to changing deadlines, accommodating feedback as necessary
• Help revise and establish copy frameworks to streamline team workflows

Copywriter – Product Information
HSN – St. Petersburg, FL
9/2019 – 1/2023

• Wrote engaging, persuasive and benefit-driven copy for products on the HSN website, utilizing the established brand voice, style and standards
• Formatted and accurately input information into proprietary content management systems
• Ensured accuracy of product information for a positive customer experience
• Revised copy as requested by editors and merchants to improve product positioning
• Prioritized tasks to meet deadlines, and adjusted my workflow to support promotional updates

Copywriter & Content Specialist
Haynes Furniture & The Dump – Virginia Beach, VA
7/2017 – 9/2019

• Spearheaded the development of distinct brand voices for both furniture entities to maintain consistency across print and digital campaigns
• Researched and fact-checked product features to provide thorough and accurate information to consumers
• Collaborated cross-functionally with buying and merchandising teams to align product storytelling with market trends, presenting concepts directly to leadership
• Assisted with transforming the websites, launching ecommerce efforts and ramping up online advertising for both brands, significantly increasing traffic and sales
• Mentored junior copywriters by leading creative brainstorms and providing feedback

Education

Bachelor of Arts in English: Creative Writing
Minors: mass communications and psychology
University of South Florida – Tampa, FL

Knowledge & Proficiencies

• Microsoft Office Suite & G Suite programs
• ChatGPT, Copilot & Gemini AI chatbots
• WordPress content management system
• SEO fundamentals & best practices
• AP Style

---